How can one extend the reach of conservation into landscapes outside protected areas? Conservationists around the world are now working to extend conservation to such landscapes, especially lands under productive agriculture and plantations, by linking production with the market for products certified as coming from farms that follow sustainable and ecologically-friendly practices.

Scattered fragments of tropical rainforest amidst vast monoculture plantations, a high density of people, and a host of endangered, endemic wildlife—this is the Valparai plateau of the Anamalai hills in Western Ghats biodiversity hotspot. Keeping in mind the fragile ecosystem, conflict between people and wildlife, and the need for broad-based conservation awareness, we spearheaded a conservation education programme, beginning in 2007.